In the wake of digitalization and recent trends of making and promoting music, many music stakeholders have adopted various strategies in pushing their music.
Ghana’s music industry like any other industry of the economy thrives on demand and supply and it is debatable that the music business is one of the most expensive ventures in Ghana and across the world.
From the conceptualization stage to recording, mastering, distribution and promotion stage one will need a lot of money coupled with the skilled expertise to have a successful business.
It is a lot harder if an artist is not working under a competent record label or music management outfit to oversee all his music projects.
Ghana’s budding highlife singer Paul Bongo has expressed his feelings over the hardships he has had to go through in the music industry after over 6years of his entry into the music scene.
The ‘Baby Move to me’ crooner in an interview with Zylofon FM’s Sammy Flex revealed that the music industry in Ghana is very tough because of how closed many doors are to up and coming talents.
According to Pay Records owner, he has not had it easy coming since he entered into the mainstream.
“The hustle is real and the showbiz is not in America but Ghana so the industry is very tough” he lamented.
Although the talented performer cried about the cumbersomeness of the music industry, he opined that he has developed a tough skin over the years and is very optimistic that things will improve for him business wise.
Paul Bongo has a new jam out ‘Wonko Menko’ making airwaves steadily on radio and is available on all international music stores for your streaming and downloads.
He announced that the visuals to the song will be released soon as he is still making arrangements for the video production.
Watch the Exclusive video below